Williams
188-8888-8888 contact@52cv.com
EDUCATION
XX University of Hong Kong
Graduation Time
Management Information System GPA:
3.4/4.3
- Relevant courses: Python, Business Data Analytics, Data Visualization, Database Management Systems, System Design
XX University of Finance and Economics
Graduation Time
Marketing GPA:
86/100
- Relevant courses: Business Marketing, Consumer Behavior, Probability Theory, Mathematical Statistics, SPSS
PROFESSIONAL EXPERIENCE
XX Sports Co., Ltd.
Mar. 2023 - Jun. 2023
E-Commerce Strategy Intern, D.cn Department
- Data Analytics: Analyzed the change trend of key indicators (GMV、UV、CTR、CVR, etc.) using data dashboard and Excel. Summarized campaign performance from different dimensions using Tableau and Python.
- Data Monitoring: Supported 5 large-scale marketing campaigns, monitored campaign dashboard data, built campaign data reports, produced daily/weekly data reports, and performed preliminary attribution analysis of outliers.
- Strategic Planning: Collaborated with product and operation departments to formulate user research, advertising, and strategic planning. The conversion rate increased by more than 10% compared with the same period last year.
XX Enterprise Management Consulting Co., Ltd.
Feb. 2022 - May. 2022
Research Assistant Intern, Technology Department
- Industry Research: Participated in science and technology research projects, collected industry-related data through desk research, using SWOT, PEST, 4P and other marketing models to analyze the potential of China's technology market.
- Data Collection: Regularly collect and organize the daily investment and research data of the chip industry, sort out the development pattern of the industry, and assist in the production of project PowerPoint.
- Business Support: Participated and sorted out 20 + interview minutes according to customer needs, analyzed customer business weaknesses and development direction, and provided relevant suggestions.
PROJECTS
ERP System Design Project of X company
Sept. 2023-Dec. 2023
Team Leader
- Project Background: Researched the problems of the ERP system in X company and designed the project management plan.
- Project Management: Developed a project management plan based on the ten areas and five processes of project management, and independently developed the formulation of WBS, Gantt Chart and RACI.
- Project Outcomes: Analyzed and integrated organizational strategy and existing resources, resulting in a 50 + page project management plan with 10 + project deliverables, and a 30 + page presentation PowerPoint with 20 + analysis charts.
YouTuber Revenue Analysis Project
Sept. 2023-Dec. 2023
Team Leader
- Project Background: Researched the factors affecting YouTuber's income and predicted the future income.
- Data Visualization: Applied Tableau, Python, and R to analyze the factors affecting YouTuber's income, and create charts such as box charts, scatter charts, and bubble charts.
- Statistical Analysis: Performed correlation analysis on YouTuber income, identified important factors affecting revenue, and predicted revenue through multiple models.
EXTRACURRICULAR ACTIVITIES
Badminton Association
Oct. 2019-Oct. 2021
Director of Organization Department
- Activities Promotion: Developed promotion strategies based on the activities, produced event-related posters, and promoted through different channels. Participants in each activity exceeded 100, an increase of 20% over the previous year.
- Activity Results: The number of members of the association exceeded 500, an increase of 30% over the previous year, and the association was rated as a "five-star association" (the highest level) of Southwestern University of Finance and Economics.
CERTIFICATIONS, SKILLS & INTERESTS
- Skills: SPSS, Securities qualification, Tableau, Python, SQL, R, MS office (Word, Excel, Power Point, Project)
- Languages: Mandarin (mother tongue), English (fluent)
- Awards: Academic Scholarship (2020, 2022) of SWUFE, Group Gymnastics（First Prize）, Excellent Minister of Badminton Association, Outstanding Individuals in the “Bring science, literacy and medical service to rural areas” social practice activities
- Interests: Photography, Reading, Fitness, Badminton
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